Microsoft mentions a mobile gaming store in its filings for UK’s CMA.
As reported by The Verge, Microsoft has mentioned the growth of its presence in the mobile gaming branch as one of the main goals of acquiring Activision-Blizzard in a recent filing to the UK's Competition and Markets Authority (CMA), in which the tech giant refers to a plan to scale Xbox Store to mobile.
Aside from all the controversies that the proposed acquisition of Activision-Blizzard by Microsoft has made so far, it has also unintentionally leaked a number of Microsoft's future plans, which does seem interesting enough to give a thought to.
Microsoft's recent CMA filing indicates King's importance in the Activision-Blizzard acquisition for the company, which could open up a brand-new field with so many opportunities. Microsoft does refer to its plan to shift consumers away from the Google Play Store and App Store to a new "Xbox Mobile Platform," which doesn't sound like anything we have ever heard of.
Of course, Microsoft has mentioned many times to expansion of its cloud gaming service on mobile, which does work very well with the company adding touch controls to more Game Pass titles every month. However, we haven't heard about a new mobile store or a new Xbox Mobile platform so far.
Microsoft then goes on to explain the financial reason behind this decision by mentioning the fact that Mobile gaming revenues represented more than half of Activision-Blizzard’s revenues in the first half of 2022, which is not an ignorable amount at all.
Currently, CMA has started the second phase of investigation on Microsoft's proposed Activision-Blizzard deal, and it's yet to be seen what the outcome would be after the answers and evidence provided by Microsoft regarding its lower position in the console gaming market compared to Sony and Nintendo. If CMA doesn't approve the deal, it could be a huge problem for Microsoft on its path to acquiring one of the most profitable video game publishers in the world.
If Microsoft manages to acquire Activision-Blizzard, we could expect the upcoming Warzone Mobile and King's Candy Crush Saga to become the flagship titles of the so-called "Xbox Mobile Platform" in the future.
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Mehrdad (He/Him) is a Senior Staff Writer at DualShockers. He started writing about video games when he was a high-school student. He loves playing competitive FPS games such as Rainbow Six Siege and Valorant. In between, you can also find him grinding for better ships in Star Citizen every now and then.